The Boston Red Sox are losing season ticket holders in droves - to the point that they are having players and executives call deserters personally to try to entice them to stay. Upon reading about this turn of events, I was briefly tempted to add my name to the list, but then I remembered that I don't have any money.
I don't know how the Sox brass can be surprised by this turn of events, since the Boston Red Sox haven't won a playoff game since 2008, and haven't even played in the postseason since 2009. Meanwhile the ticket prices are among the highest in baseball, but even if they were much lower the Red Sox would be in fine financial shape, as NESN would continue to be lucrative.
Fans - and especially season ticket holders, who shell out for dozens of games - are tired of being expected to pay premium prices for a product that has been overwhelmingly mediocre recently. The resale market is in dire straights, as anyone who has been to a game in the last year could tell you; you can hear the desperation of the scalpers camped out between the Kenmore T stop and Yawkey Way.
There's something to be said for buying low, since the Red Sox will recover eventually (whether that takes one year or five) and season tickets won't be so available when that rebound eventually comes. Personally, I'm going to keep buying my tickets one game at a time, and capitalize on the below face value rates I'm sure to encounter on mid-week games this April.