The Red Sox are absolutely desperate to get fans into Fenway this April. After the home opener on April 8th, ticket prices on Aceticket.com start at $9 for the very next game. Sure, it's for crappy bleacher seats, but you'd pay $3 more to buy them directly from the Red Sox.
The team fully expects the record-setting sellout streak to officially end this month - though, let's be honest, there were swaths of empty seats by the end of 2012. It's hard enough to entice people to shell out for night games in April when they're optimistic about the team's prospects, but after the disastrous 2012 season, expectations are much more subdued.
Recognizing this, the Red Sox are offering all kinds of incentives to fans who show up to one of their seventeen games in April. To start with, they're offering free meals to children 14 and under (a hotdog, a juicebox, and Goldfish), which is a particularly cunning ploy, because how many parents bring their young kids to midweek night games?
For the adults among us, they're offering 2-for-1 Fenway Franks, half priced hot chocolate, and, perhaps most exciting, $5 beer. According to the Red Sox website, they haven't sold beer that cheap since the 2004 season, and if you're the sentimental type you might say they're trying to recapture the magic of the Championship run. If you're cynical, you're probably assuming that they're trying to get fans so drunk that we won't notice if the team gets off to a poor start.
Either way, I fully intend to score some bargain-basement seats. It's been a long, cold, snowy winter, and I'll watch the Red Sox for $9 any day.