#GetBeard

Three months ago, I wrote a post extolling the virtues of the various beards of the 2013 Boston Red Sox. It was intended as a whimsical post: I thought the scruffy beards were fun, and fitting for the kind of "anything goes" personality the team was developing. 

It has since become the most viewed post on my blog, as Red Sox fans actively search for information about their favorite bearded baseball team. The Red Sox social media team has finally caught on to this phenomenon, and responded with enthusiasm, producing images like these:

For Twitter

For Facebook

They've introduced a hashtag (now useable on Twitter, Facebook, and Instagram) for fans to use when expressing their love for the 2013 Red Sox: #GetBeard.

They're even using the beard-mania to get fans into Fenway (I can't believe attendance is a problem right now, but that's a different issue), at the lowest price I've seen in my lifetime:

That's right, bearded Sox fans: you can see the Red Sox take on the Orioles next Wednesday for just $1! And for the ladies, children, and sparsely whiskered gentlemen, fake beards and even drawn-on beards will get you that same incredibly low ticket price.

None of this would be possible without the incredible beards of the men on the field: though Mike Napoli and Jonny Gomes have the fluffiest beards on the team, nearly all of their teammates are giving them a run for their money.

By far the greatest unforeseen consequence of a bearded team is how much they all seem to revel in the beards of their cohorts; every time a bearded player returns to the dugout after a successful play or at-bat, his teammates tug on his beard in jubilation:

It's part of what makes this team so easy to love: the camaraderie is impossible to miss, and their never-give-up attitude and winning record are just icing on the cake. As the Red Sox continue their (hopefully) relentless march back into the playoffs, I'm developing beard envy - and though it's a problem I never anticipated having, I'm totally okay with it.