Tuesday, December 27, 2011

Merry Christmas - have some copyright infringement!

I got an email from Brett Rudy the other day tipping me off to this post on Boston Sports Then and Now - apparently the Sox weren't allowed to use the image and name of Rudolph for their holiday promotion:

“We had discussed the opportunity of linking together Rudolph with the Boston Red Sox last year, and I know that you mentioned that was not something you were able to do. Then today, this message was distributed to their fans, and it currently is posted on their website. I’m wondering what changed.” Then it added, “We are disappointed that our concept and presentation seems to have been leveraged without our involvement.”
Well, it turns out the Red Sox liked the idea too much to let lack of a license slow them down, and they opted to proceed anyhow. According to Sharma later that same evening, there was still no deal. “Nothing has changed (and thank you for bringing this to our attention) – this use is unauthorized and will be dealt with appropriately.”

 This is obviously disappointing, since the Red Sox, as a subsidiary of Major League Baseball, are extremely strict about who uses their brand, but seem to have no qualms about using someone else's.  Definitely head over to Boston Sports Then and Now and check out the whole article.

1 comment:

  1. Thanks for linking to Boston Sports Then And Now! Joe Gill, Site Director